Two-Phase Product Rollout
Planet App - Two-Phase Product Rollout
Translating complex climate tech into accessible, everyday action. This two-phase video campaign was designed to break down dense environmental data, building initial market curiosity and visually explaining the platform's core mechanics to everyday users.
· CLIENT ·
Climate Action Systems
· Creative & Art Director (Vexquisit Studio) ·
Roxy Velez
· SCOPE OF WORK ·
Campaign Strategy
2D Animation
Illustration System
Sound Design
The Brief
Climate Action Systems—a not-for-profit dedicated to helping organizations move from good intentions to effective outcomes—needed to launch their flagship platform: Planet. The objective was to translate their collaboration software into an engaging narrative that aligned with their core vision: accelerating systemic change by helping communities solve environmental challenges more efficiently.
The Strategic Challenge
Climate tech communications often default to dry, academic approaches. The core challenge was breaking down an exceptionally complex, ambitious platform designed to coordinate real-world, offline environmental action based on shared interests. Furthermore, because the project evolved organically from a single teaser into a multi-phase rollout, we had to continuously adapt our creative direction to match the client's expanding vision.
Creative Execution
To protect viewer retention and prevent audience drop-off on a complex new platform, we intentionally avoided a generic tech-explainer aesthetic. Instead, we developed a vibrant, character-driven illustration system anchored by fluid transitions and bold typography.
Phase One (The Awareness Teaser)
A high-energy asset designed to establish initial market curiosity and frame the emotional urgency of environmental action.
Phase Two (The Deep-Dive Promo)
As the client's vision expanded and the project scope evolved, we developed a comprehensive product video featuring prominent Australian filmmaker and climate advocate Damon Gameau as narrator and ambassador. This phase unpacked the platform's intricate architecture, detailing how users form collaborative "pods" to drive tangible ecological impact.
PHASE TWO: THE DEEP-DIVE PROMO
Impact
The two-phase rollout successfully gamified complex carbon-tracking mechanics into a highly digestible format for user onboarding. The two-phase video suite successfully translated complex, abstract carbon-tracking and group-coordination mechanics into an intuitive visual format for the platform's launch.
Industry Recognition
The Phase One Teaser won the 2022 Vega Award (Centauri Winner) for Environmental Issue and Awareness.
