EXISTENTIAL PSYCHIATRY | BRAND STRATEGY & REBRAND
Role
Creative Director & Brand Strategist
Team
4 specialists
TRANSFORMING A CLINICAL PRACTICE THROUGH STRATEGIC REBRANDING.
Dedicated to existential psychotherapy and coaching, Dr. David G. Zacharias helps individuals discover deep meaning, rewrite their narrative, and connect with themselves.
· CLIENT ·
existential psychiatry
· Creative & Art Director (Vexquisit Studio) ·
Roxy Velez
The Brief
Dr. David G. Zacharias initially approached Vexquisit requesting an animation for his existing logo, which he wasn't happy with. During our discovery phase, it became clear that what his practice actually needed was a full rebrand—replacing a quick placeholder logo and building a proper strategic foundation before putting anything into motion.
Scope of work
Strategist, Creative & Art Director, Producer.
01 Brand Strategy & Positioning
Strategic Foundation: Paused the initial animation request to lead an intensive strategy workshop, defining the core brand DNA around an "Inspirational Journey" and human connection.
Audience Alignment: Built precise psychographic positioning to separate the practice from traditional, sterile psychiatric models and appeal to high-intent professionals.
02 Visual Identity
Visual Direction: Partnered with designer James Martin to translate the strategy into a minimalist, continuous-line mark featuring an inward-looking face that replaces the original placeholder logo.
03 Print & Digital Application
Motion Design: Directed the brand animation and animated email signatures to bring the identity to life across everyday clinical communications.
Print & Digital Assets: Designed multi-format letterheads and simple, elegant business cards printed on metal with a functional QR code.
Creative Execution
01 Strategy & Stylescapes
Developed foundational stylescapes and positioning to establish a clear narrative framework for the practice, moving from a standard medical look to an "Inspirational Journey."
02 Visual Identity
Partnered with designer James Martin to translate this positioning into a minimalist, continuous-line visual identity system that replaced the original placeholder logo.
Primary Color Palette
PURE BLACK
PURE WHITE
Secondary Color Palette
GOLD
PURPLE
James developed a minimalist visual identity centered on human connection and self-reflection. A single continuous line creates a mark that portrays an inward-looking human face, visualizing the non-linear journey of exploring our inner minds. The design uses deliberate negative space to project a sense of calm, openness, and trust.
Credit
Visual Brand Design: james martin
03 Print & Digital Application
motion identity
A visual reflection of the brand’s "Inspirational Journey". A door opens to a winding mountain path that seamlessly morphs into the continuous-line logo mark, visualizing the path of self-discovery.
Animated email signatures for clinical communication.
LETTERHEAD DESIGNS
Multi-format stationery systems designed for professional clinical correspondence and patient documentation.
business cards
Simple, elegant cards printed on metal for an elevated feel. Clean contact details on one side, with the logo and a functional QR code on the back that links straight to the website.
in hand
The finished cards up close. The logo is die-cut straight through the metal, and one scan of the QR code opens the website.
Client testimonial
“Roxy and her team did an incredible job helping my rebrand and marketing. In less than a year, I saw an immense value and profit return. At every step of the way she was knowledgeable, creative, organized, detailed, professional, and prompt—she is a very kind and fun person to work with.”
