Roxy Velez Portfolio

Purpose-Driven Creative Director & Brand Builder.

Purpose-Driven Creative Director & Brand Builder.

15 years of scaling brands from strategy to execution.

Purpose-Driven Creative Director & Brand Builder.

15 years of scaling brands from strategy to execution.

03× VEGA AWARDS

MUSE GOLD

MOTIONOGRAPHER NOMINEE

Most recent build:

Scaled Adonis Sugar Kitty to 330K+ followers and 120M+ views in 24 months.

Most recent build:

Scaled Adonis Sugar Kitty to 330K+ followers and 120M+ views in 24 months.

03× VEGA AWARDS

MUSE GOLD

MOTIONOGRAPHER NOMINEE

Get to know me

Born in Ecuador, based in Berlin, and working with global clients across the US and Europe.

Over the last 15 years, my career has evolved from high-end motion design into full-scale creative direction and studio ownership. I specialize in developing brand identities and creative strategies from the ground up.

Currently, I direct and manage Adonis Sugar Kitty, a purpose-driven media brand. I manage the end-to-end lifecycle: brand strategy, content production, global partnerships, and e-commerce.

My Story

My Story

Get to know me

Born in Ecuador, based in Berlin, and working with global clients across the US and Europe.

Over the last 15 years, my career has evolved from high-end motion design into full-scale creative direction and studio ownership. I specialize in developing brand identities and creative strategies from the ground up.

Currently, I direct and manage Adonis Sugar Kitty, a purpose-driven media brand. I manage the end-to-end lifecycle: brand strategy, content production, global partnerships, and e-commerce.

My Story

Selected Work

Selected Work

Adonis Sugar Kitty

Brand Direction & E-Commerce

Adonis Sugar Kitty

Brand Direction & E-Commerce

Adonis Sugar Kitty

Brand Direction & E-Commerce

Vexquisit Studio

Executive Creative Direction & Operations

Vexquisit Studio

Executive Creative Direction & Operations

Vexquisit Studio

Executive Creative Direction & Operations

Beyond Meat

Global Campaign Launch

Beyond Meat

Global Campaign Launch

Beyond Meat

Global Campaign Launch

Planet App

Creative Direction & Launch Strategy

Planet App

Creative Direction & Launch Strategy

Planet App

Creative Direction & Launch Strategy

DEMO REELS

DEMO REELS

All projects

All projects

TESTIMONIALS

Will Schafer

Vice President of Marketing

Beyond Meat

Roxy and the team at Vexquisit took the time to really understand our project objectives, and they delivered strongly against our creative brief. They were also a pleasure to work with.

Jodi Monelle

Founder & CEO

LIVEKINDLY Media Inc

LIVEKINDLY highly recommends Vexquisit Studio for your storytelling needs. The video content from Roxy and her team are always clear and concise delivering a powerful message that reaches everyone. The team has excellent communication skills and follow-through and are a true pleasure to work with.

David Zacharias, MD

Psychiatrist | Founder

Existential Psychiatry

Roxy and her team did an incredible job helping rebrand my business along with marketing materials. In less than a year, I saw immense value and profit added to my business. At every step of the way she was knowledgeable, creative, organized, detailed, professional, and prompt—she is a very kind and fun person to work with.

Tobias Leenaert

Co-founder

ProVeg International

Roxy and her team were a joy to work with. What was so valuable to us was that she was not just blindly executing whatever we asked of her, but was always thinking along in order to create the best possible product with maximum impact.

Dr. Melanie Joy, Ph.D., Ed.M.

Founder

Beyond Carnism

It has been wonderful to work with Roxy and her team. Roxy’s passion and commitment is remarkable. We have gotten great feedback on our video content and we expect it to have a very long lifespan and to continue to do a lot of good work in the world. I cannot recommend Vexquisit highly enough!

←

→

Will

Jodi

David

Tobias

Melanie

TESTIMONIALS

Will Schafer

Vice President of Marketing

Beyond Meat

Roxy and the team at Vexquisit took the time to really understand our project objectives, and they delivered strongly against our creative brief. They were also a pleasure to work with.

Jodi Monelle

Founder & CEO

LIVEKINDLY Media Inc

LIVEKINDLY highly recommends Vexquisit Studio for your storytelling needs. The video content from Roxy and her team are always clear and concise delivering a powerful message that reaches everyone. The team has excellent communication skills and follow-through and are a true pleasure to work with.

David Zacharias, MD

Psychiatrist | Founder

Existential Psychiatry

Roxy and her team did an incredible job helping rebrand my business along with marketing materials. In less than a year, I saw immense value and profit added to my business. At every step of the way she was knowledgeable, creative, organized, detailed, professional, and prompt—she is a very kind and fun person to work with.

Tobias Leenaert

Co-founder

ProVeg International

Roxy and her team were a joy to work with. What was so valuable to us was that she was not just blindly executing whatever we asked of her, but was always thinking along in order to create the best possible product with maximum impact.

Dr. Melanie Joy, Ph.D., Ed.M.

Founder

Beyond Carnism

It has been wonderful to work with Roxy and her team. Roxy’s passion and commitment is remarkable. We have gotten great feedback on our video content and we expect it to have a very long lifespan and to continue to do a lot of good work in the world. I cannot recommend Vexquisit highly enough!

←

→

Will

Jodi

David

Tobias

Melanie

TESTIMONIALS

Will Schafer

Vice President of Marketing

Beyond Meat

Roxy and the team at Vexquisit took the time to really understand our project objectives, and they delivered strongly against our creative brief. They were also a pleasure to work with.

Jodi Monelle

Founder & CEO

LIVEKINDLY Media Inc

LIVEKINDLY highly recommends Vexquisit Studio for your storytelling needs. The video content from Roxy and her team are always clear and concise delivering a powerful message that reaches everyone. The team has excellent communication skills and follow-through and are a true pleasure to work with.

David Zacharias, MD

Psychiatrist | Founder

Existential Psychiatry

Roxy and her team did an incredible job helping rebrand my business along with marketing materials. In less than a year, I saw immense value and profit added to my business. At every step of the way she was knowledgeable, creative, organized, detailed, professional, and prompt—she is a very kind and fun person to work with.

Tobias Leenaert

Co-founder

ProVeg International

Roxy and her team were a joy to work with. What was so valuable to us was that she was not just blindly executing whatever we asked of her, but was always thinking along in order to create the best possible product with maximum impact.

Dr. Melanie Joy, Ph.D., Ed.M.

Founder

Beyond Carnism

It has been wonderful to work with Roxy and her team. Roxy’s passion and commitment is remarkable. We have gotten great feedback on our video content and we expect it to have a very long lifespan and to continue to do a lot of good work in the world. I cannot recommend Vexquisit highly enough!

←

→

Will

Jodi

David

Tobias

Melanie

CONTACT

Are you ready to create something great together?

If forms are not your jam, you can shoot me an email directly at hello@roxyvelez.com.

Your information is used only to respond to your request.

CONTACT

Are you ready to create something great together?

If forms are not your jam, you can shoot me an email directly at hello@roxyvelez.com.

Your information is used only to respond to your request.

CONTACT

Are you ready to create something great together?

If forms are not your jam, you can shoot me an email directly at hello@roxyvelez.com.

Your information is used only to respond to your request.

SAY HI