Roxy Velez Portfolio
![](data:image/svg+xml,<svg display="block" id="4091537175" role="presentation" viewBox="0 0 616 121" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="121px" id="T52grd7NK" width="614.9999958196308px"><path d="M 79.963 9.662 C 65.46 1.615 52.266 2.984 33.582 0.9 C 21.694 0.659 3.836 -4.702 5.569 13.85 C 9.475 26.49 27.098 19.721 35.106 25.896 C 35.617 26.368 35.91 27.031 35.916 27.727 C 35.922 28.424 35.64 29.091 35.137 29.572 C 13.693 49.426 -16.015 78.523 10.405 101.162 C 21.397 111.504 84.487 94.49 68.487 75.357 C 64.916 70.912 58.928 69.219 53.564 71.136 C 44.809 74.178 33.336 81.032 28.334 77.977 C 26.745 77.006 26.22 74.641 27.071 72.697 C 39.285 44.772 96.535 39.309 86.506 16.916 C 85.166 13.852 82.87 11.307 79.963 9.662 Z" fill="rgb(191, 55, 72)" height="104.29211867595995px" id="Tw4RMbN4f" transform="translate(527.321 2.495)" width="87.67882882744325px"/><path d="M 35.945 90.065 C 35.102 93.165 34.088 96.217 32.907 99.205 L 32.012 101.455 L 34.305 101.542 C 34.653 101.556 35.002 101.563 35.351 101.565 C 38.613 101.566 41.859 101.107 44.994 100.202 C 54.999 97.364 62.395 90.653 66.378 80.798 C 67.21 78.731 67.871 76.598 68.357 74.423 L 69.171 70.807 L 36.133 89.379 Z M 38.635 77.093 L 38.144 82.025 L 69.559 67.04 L 69.557 61.696 C 69.432 56.696 68.75 51.726 67.522 46.878 C 67.455 46.607 67.385 46.336 67.314 46.065 L 66.352 40.494 L 40.318 60.203 C 40.149 64.82 39.276 72.687 38.635 77.093 Z M 0.406 61.44 C 1.017 67.474 2.479 73.39 4.75 79.012 C 7.618 86.654 12.966 93.109 19.936 97.34 C 21.411 98.207 22.956 98.949 24.555 99.557 L 25.894 100.068 L 26.511 98.7 C 27.951 95.474 29.16 92.148 30.128 88.75 L 31.396 85.084 L 0 56.95 Z M 33.718 46.773 L 8.779 24.6 C 6.041 30.02 3.849 35.7 2.237 41.556 C 1.664 43.704 1.204 45.88 0.86 48.076 L 32.113 80.75 L 32.628 77.668 C 34.116 68.777 34.361 56.234 33.717 46.773 Z M 39.761 51.447 L 39.916 54.359 L 64.357 37.263 L 63.771 35.939 C 61.184 30.117 57.794 24.687 53.701 19.808 L 52.488 18.357 L 38.25 37.31 C 39.004 41.992 39.508 46.711 39.761 51.447 Z M 34.547 21.221 C 34.946 22.534 35.322 23.854 35.674 25.18 L 37.605 31.375 L 46.778 12.603 C 45.622 11.553 44.433 10.539 43.213 9.565 C 39.493 6.576 35.488 3.961 31.257 1.758 L 27.848 0 L 29.072 3.819 C 31.315 10.81 33.892 19.058 34.548 21.221 Z M 31.671 33.065 C 30.986 29.737 30.15 26.442 29.166 23.191 C 28.329 20.436 25.511 11.451 23.334 4.684 L 22.319 1.532 L 20.54 4.274 C 17.882 8.369 12.792 15.748 10.711 19.381 L 33.507 41.144 Z" fill="rgb(128, 49, 101)" height="101.56505959785966px" id="bocVTBVVu" transform="translate(234.128 4.278)" width="69.55943065636455px"/><path d="M 0.754 82.623 C 0.754 82.623 -5.258 37.999 16.667 16.314 C 16.667 16.314 49.619 -13.864 79.457 15.226 C 81.623 17.253 83.078 19.926 83.605 22.848 C 83.995 25.31 83.655 28.076 81.028 29.827 C 76.666 32.734 70.624 31.906 68.083 31.375 C 65.8 30.885 63.475 30.616 61.14 30.571 C 54.043 30.469 42.038 32.118 34.935 43.145 C 32.575 46.848 31.172 51.08 30.851 55.461 L 28.337 87.023 C 28.337 87.023 29.044 106.192 15.253 105.564 C 1.462 104.936 0.754 82.623 0.754 82.623 Z M 182.995 70.71 C 181.544 69.637 179.812 69.01 178.012 68.907 C 163.923 67.973 152.383 58.536 145.183 50.784 C 140.578 45.803 136.52 40.342 133.076 34.494 C 136.36 32.09 139.49 29.479 142.446 26.679 C 149.181 20.244 152.741 14.626 153.028 9.982 C 153.225 7.26 152.107 4.608 150.022 2.852 C 147.754 0.701 144.641 -0.315 141.543 0.086 C 132.562 1.158 123.674 12.434 121.222 15.77 C 118.917 12.517 110.791 1.824 102.825 0.689 C 100.305 0.289 97.738 1.036 95.824 2.726 C 93.893 4.322 92.755 6.685 92.712 9.193 C 92.394 17.748 102.321 28.653 105.006 31.439 C 101.93 33.684 90.631 42.415 90.448 49.662 C 90.394 51.876 91.456 53.968 93.273 55.228 C 97.597 58.555 103.291 58.144 109.74 54.038 C 112.518 52.227 115.08 50.103 117.376 47.708 C 122.027 54.734 127.47 61.201 133.597 66.98 C 139.252 72.4 145.688 76.937 152.69 80.44 C 159.595 83.896 167.196 85.73 174.915 85.802 C 175.715 85.802 176.515 85.781 177.314 85.739 C 180.299 85.823 185.952 84.363 186.321 78.236 C 186.616 75.315 185.352 72.455 182.995 70.71 Z" fill="rgb(191, 55, 72)" height="105.57916819199254px" id="fd1munCDQ" transform="translate(0 3.208)" width="186.3636330764973px"/><path d="M 165.918 61.259 C 165.918 61.259 123.037 83.352 118.089 25.441 C 118.089 25.441 116.77 7.03 127.985 5.356 C 139.199 3.682 140.519 27.784 140.519 27.784 C 140.519 27.784 142.828 41.843 149.426 41.174 C 156.023 40.504 156.352 22.428 156.352 22.428 C 156.352 22.428 157.671 0 174.824 0 C 191.976 0 188.348 65.276 188.348 65.276 C 188.348 65.276 186.369 113.145 145.797 120.174 C 105.225 127.204 67.558 87.039 67.558 87.039 C 67.558 87.039 62.652 81.535 68.148 74.006 C 70.367 70.966 76.372 67.571 80.61 68.671 C 83.502 69.422 87.12 71.986 91.351 76.911 C 98.744 85.517 116.696 95.402 124.882 97.492 C 132.442 99.482 140.437 99.02 147.718 96.172 C 157.935 92.085 166.283 84.978 165.918 61.259 Z M 396.277 19.734 C 396.253 12.807 392.01 7.291 384.002 3.783 C 379.731 1.937 375.127 0.987 370.476 0.992 C 360.309 0.933 351.149 2.748 343.232 6.392 C 336.874 9.305 331.188 13.508 326.535 18.737 C 320.017 26.105 315.92 35.305 314.802 45.087 C 312.811 61.583 309.597 71.775 306.206 72.352 C 305.775 72.425 304.173 72.198 301.605 66.224 C 299.544 61.085 297.855 55.805 296.551 50.423 C 293.591 38.995 291.49 27.259 291.429 26.917 C 289.886 17.32 286.946 11.24 282.691 8.848 C 280.841 7.737 278.598 7.491 276.551 8.175 C 267.486 12.053 265.833 26.841 271.64 52.125 C 274.592 64.468 278.332 76.609 282.836 88.473 C 284.214 92.184 286.028 95.717 288.238 98.999 C 293.02 106.04 298.72 109.834 304.723 109.971 C 304.843 109.973 304.962 109.975 305.079 109.975 C 316.036 109.975 322.302 98.409 324.501 93.394 C 325.215 91.773 325.946 90.159 326.693 88.553 C 328.313 85.056 331.813 75.57 337.044 51.321 C 342.735 24.944 365.992 25.612 375.727 27.124 C 377.725 27.452 379.692 27.945 381.608 28.597 C 386.982 30.372 390.997 30.191 393.543 28.062 C 396.823 25.319 396.358 20.405 396.277 19.735 Z M 425.528 24.939 C 425.014 31.437 422.258 84.972 470.884 85.885 C 470.884 85.885 485.444 82.968 487.386 93.989 C 489.327 105.011 461.824 106.308 461.824 106.308 C 461.824 106.308 420.407 111.17 407.465 61.573 C 394.522 11.977 416.201 12.3 416.201 12.3 C 416.201 12.3 425.587 10.404 425.607 23.164 C 425.604 23.756 425.578 24.348 425.528 24.938 Z M 0.685 80.176 C 7.055 120.616 61.466 111.315 54.096 71.05 C 47.726 30.608 -6.685 39.908 0.685 80.176 Z" fill="rgb(191, 55, 72)" height="121px" id="e4acx3UYB" transform="translate(38.072 0)" width="487.48392545051024px"/><path d="M 70.76 75.645 C 68.074 71.416 63.407 71.389 60.155 72.02 C 53.131 73.383 38.586 74.835 31.944 72.171 L 31.56 72.016 C 31.281 71.901 31.103 71.623 31.116 71.321 C 31.129 71.019 31.331 70.758 31.619 70.669 C 39.113 68.384 65.158 58.588 54.01 35.434 C 54.01 35.434 41.369 13.271 14.189 31.952 C -12.99 50.632 7.236 82.611 7.236 82.611 C 7.236 82.611 29.043 111.423 67.6 87.677 C 67.6 87.677 75.185 82.611 70.76 75.645 Z M 143.448 4.461 C 137.589 0.475 128.263 -2.403 114.804 2.86 C 99.693 8.769 96.816 21.869 97.047 31.77 C 97.326 43.771 103.615 54.919 113.998 60.174 C 120.46 63.445 129.263 64.926 140.893 61.293 C 140.893 61.293 148.099 58.589 145.886 51.767 C 144.543 47.624 140.74 46.626 137.96 46.481 C 131.925 46.23 126.101 44.192 121.222 40.624 L 120.941 40.412 C 120.485 40.068 120.699 39.207 121.259 39.284 C 133.992 41.03 147.52 37.408 151.1 25.702 C 153.438 17.708 150.343 9.116 143.448 4.461 Z" fill="rgb(191, 55, 72)" height="97.0606292108238px" id="MjbNtstUe" transform="translate(377.878 12.833)" width="151.87198779922733px"/></g></svg>)
Purpose-Driven Creative Director & Brand Builder.
Purpose-Driven Creative Director & Brand Builder.
15 years of scaling brands from strategy to execution.
Purpose-Driven Creative Director & Brand Builder.
15 years of scaling brands from strategy to execution.
03× VEGA AWARDS
MUSE GOLD
MOTIONOGRAPHER NOMINEE
Most recent build:
Scaled Adonis Sugar Kitty to 330K+ followers and 120M+ views in 24 months.
Most recent build:
Scaled Adonis Sugar Kitty to 330K+ followers and 120M+ views in 24 months.
03× VEGA AWARDS
MUSE GOLD
MOTIONOGRAPHER NOMINEE
Get to know me
Born in Ecuador, based in Berlin, and working with global clients across the US and Europe.
Over the last 15 years, my career has evolved from high-end motion design into full-scale creative direction and studio ownership. I specialize in developing brand identities and creative strategies from the ground up.
Currently, I direct and manage Adonis Sugar Kitty, a purpose-driven media brand. I manage the end-to-end lifecycle: brand strategy, content production, global partnerships, and e-commerce.
Get to know me
Born in Ecuador, based in Berlin, and working with global clients across the US and Europe.
Over the last 15 years, my career has evolved from high-end motion design into full-scale creative direction and studio ownership. I specialize in developing brand identities and creative strategies from the ground up.
Currently, I direct and manage Adonis Sugar Kitty, a purpose-driven media brand. I manage the end-to-end lifecycle: brand strategy, content production, global partnerships, and e-commerce.
Selected Work
Selected Work
TESTIMONIALS
Will Schafer
Vice President of Marketing
Beyond Meat
Roxy and the team at Vexquisit took the time to really understand our project objectives, and they delivered strongly against our creative brief. They were also a pleasure to work with.
Jodi Monelle
Founder & CEO
LIVEKINDLY Media Inc
The video content from Roxy and her team are always clear and concise delivering a powerful message that reaches everyone. The team has excellent communication skills and follow-through and are a true pleasure to work with.
David Zacharias, MD
Psychiatrist | Founder
Existential Psychiatry
Roxy and her team did an incredible job helping my rebrand and marketing. In less than a year, I saw an immense value and profit return. At every step of the way she was knowledgeable, creative, organized, detailed, professional, and prompt—she is a very kind and fun person to work with.
Tobias Leenaert
Co-founder
ProVeg International
It has been wonderful to work with Roxy and her team. Her passion and commitment is remarkable. We got great feedback on our video content and we expect it to have a very long lifespan and to continue to convert. I cannot recommend them highly enough!
Dr. Melanie Joy, Ph.D., Ed.M.
Founder
Beyond Carnism
It has been wonderful to work with Roxy and her team. Roxy’s passion and commitment is remarkable. We got great feedback on our video content and we expect it to have a very long lifespan and to continue to do good work in the world. I cannot recommend enough!
TESTIMONIALS
Will Schafer
Vice President of Marketing
Beyond Meat
Roxy and the team at Vexquisit took the time to really understand our project objectives, and they delivered strongly against our creative brief. They were also a pleasure to work with.
Jodi Monelle
Founder & CEO
LIVEKINDLY Media Inc
The video content from Roxy and her team are always clear and concise delivering a powerful message that reaches everyone. The team has excellent communication skills and follow-through and are a true pleasure to work with.
David Zacharias, MD
Psychiatrist | Founder
Existential Psychiatry
Roxy and her team did an incredible job helping my rebrand and marketing. In less than a year, I saw an immense value and profit return. At every step of the way she was knowledgeable, creative, organized, detailed, professional, and prompt—she is a very kind and fun person to work with.
Tobias Leenaert
Co-founder
ProVeg International
It has been wonderful to work with Roxy and her team. Her passion and commitment is remarkable. We got great feedback on our video content and we expect it to have a very long lifespan and to continue to convert. I cannot recommend them highly enough!
Dr. Melanie Joy, Ph.D., Ed.M.
Founder
Beyond Carnism
It has been wonderful to work with Roxy and her team. Roxy’s passion and commitment is remarkable. We got great feedback on our video content and we expect it to have a very long lifespan and to continue to do good work in the world. I cannot recommend enough!
TESTIMONIALS
Will Schafer
Vice President of Marketing
Beyond Meat
Roxy and the team at Vexquisit took the time to really understand our project objectives, and they delivered strongly against our creative brief. They were also a pleasure to work with.
Jodi Monelle
Founder & CEO
LIVEKINDLY Media Inc
The video content from Roxy and her team are always clear and concise delivering a powerful message that reaches everyone. The team has excellent communication skills and follow-through and are a true pleasure to work with.
David Zacharias, MD
Psychiatrist | Founder
Existential Psychiatry
Roxy and her team did an incredible job helping my rebrand and marketing. In less than a year, I saw an immense value and profit return. At every step of the way she was knowledgeable, creative, organized, detailed, professional, and prompt—she is a very kind and fun person to work with.
Tobias Leenaert
Co-founder
ProVeg International
It has been wonderful to work with Roxy and her team. Her passion and commitment is remarkable. We got great feedback on our video content and we expect it to have a very long lifespan and to continue to convert. I cannot recommend them highly enough!
Dr. Melanie Joy, Ph.D., Ed.M.
Founder
Beyond Carnism
It has been wonderful to work with Roxy and her team. Roxy’s passion and commitment is remarkable. We got great feedback on our video content and we expect it to have a very long lifespan and to continue to do good work in the world. I cannot recommend enough!
CONTACT
Are you ready to create something great together?
If forms are not your jam, you can shoot me an email directly at hello@roxyvelez.com.
CONTACT
Are you ready to create something great together?
If forms are not your jam, you can shoot me an email directly at hello@roxyvelez.com.
CONTACT
Are you ready to create something great together?
If forms are not your jam, you can shoot me an email directly at hello@roxyvelez.com.