Launched in March 2021 in Berlin, Germany.
VEGCRAVER stood out as the world's first vegan-only catering platform.
VEGCRAVER simplified the process of finding, booking, and communicating with top vegan caterers, food vendors, and chefs, making it easy to enjoy vegan delights at events oof all sizes.
Role: Co-Founder, Creative Director, Producer & Project Manager.
This project was produced along with Vexquisitβs team.
Branding
Stylescape / Mood board
A Stylescape reflects the core keywords and concepts that were a result of the brand strategy workshop.
Visual Identity
Website
Blog
Platform
Credits
My Role: Creative & Art Direction
Software Architect: David Heidrich
Web Design: Gerrit Halfmann
Copywritting: Alice Johnson
Brand Illustrations: NataΜlia Brondani
Marketing Materials
Video & Motion Design
Promo B2B
Promo B2C
Giphy Stickers
Giphy profile - 27.9M views
& some moreβ¦
Promotional Flyers
Brand Mascots
Art Direction Mood Board & Notes
Veggie Monsters
Printed Stickers - Food Expressions Collection
E-Book Collaboration with vegan food bloggers
(pre-launch)
Brand Pattern
Instagram Story Highlights Icons
Launch Party
Press
2021 Β· Vegconomist
VEGCRAVER: Die Weltweit erste vegane Catering-Plattform startet in Berlin.
2021 Β· Queen Green
VEGCRAVER: Berlin-based Duo Debuts Worldβs First Vegan-Only Caterer Booking Platform.2021 Β· Vegconomist EspaΓ±ol
Lanzan en BerlΓn la Primera Plataforma de Catering Exclusivamente Vegana.